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How to Prepare for Amazon Prime Day 2024: The Sellers’ Essential Guide

June 7, 2024
Bennie Valencia
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How to Prepare for Amazon Prime Day 2024: The Sellers’ Essential Guide

Reading Time: 8 minutes

Amazon Prime Day 2024 is just around the corner, and it’s time to get your game face on! With competition heating up and shoppers’ expectations soaring, a rock-solid strategy is your secret weapon.

Dive into our ultimate guide to crank up your sales and skyrocket your brand visibility on Amazon this Prime Day!

What is Amazon Prime Day?

Launched on July 15, 2015, Prime Day is Amazon’s mega sales event packed with exclusive savings for Prime members, featuring jaw-dropping deals on everything from gadgets to fashion. It’s the perfect chance to use Amazon Ads to send your sales through the roof and make your brand shine to a huge crowd.

For sellers and Amazon digital marketing agencies, Prime Day is a golden ticket to boost visibility and rack up sales. Shoppers are ready with their wish lists and deal trackers, so using Amazon Ads wisely is a must. 

Whether you’re a seasoned pro or new on the scene, Prime Day is your moment to dazzle a massive audience and maximize your sales potential.

“Make the most of Prime Day by creating a dedicated ‘Deals’ page in your Amazon brand store ahead of time, then drive traffic there with targeted ads.” Mansour Norouzi Director of Advertising

Is there a Prime Day in 2024?

Amazon has announced that Prime Day 2024 is in July, but they haven’t specified the dates yet. Last year, it ran from July 11th to 12th, so it could also be around that time frame.

And while we eagerly await the announcement, now is the perfect time to fine-tune your Amazon presence with an in-depth audit from our team to uncover key opportunities that can drive your Prime Day performance to new heights. Click Here to Learn More About Our Free Audit!


Maximize Prime Day with Amazon Ads

Amazon Ads are your powerhouse tools to boost visibility and drive sales. With Sponsored Products, Sponsored Brands, and Sponsored Display ads, you can strategically place your products where eager shoppers will see them—like search results and product detail pages.

Amazon Ads offer laser-focused targeting based on keywords, shopper behavior, and interests. This means your promotions hit the right eyeballs, boosting visibility, attracting more customers, and driving up your sales this Prime Day.

Looking to skyrocket your sales on Amazon? As an Amazon advertising agency, we specialize in crafting tailored ad strategies that maximize your product’s visibility and drive conversions. 

Whether it’s Sponsored Products, Sponsored Brands, or Sponsored Display ads, we’ve got you covered. Learn more about our Advertising Services here.


Top Strategies to Maximize Your Prime Day Sales

Now, without further ado, let’s jump into the steps you can take to get your business Prime Day ready:

Prepare Your Inventory

Leverage Historical Data

Kick things off by digging into data from your past Prime Day inventory reports and peak sales periods to forecast demand. Look at sales velocity, seasonal trends, and current market vibes to nail your inventory planning.

Review Current Inventory

Next, evaluate your current stock levels. Pinpoint your bestsellers and make sure you’ve got enough inventory to meet the Prime Day frenzy. Remember, running out of stock is a no-go! The last thing you want during Prime Day is missed sales opportunities and dissatisfied customers.

Coordinate with Suppliers

Get in touch with your suppliers early to secure your stock. Avoid those last-minute panics and ensure everything arrives on time.

“Don't panic when the Seller Central crashes and you can't see real-time sales. Trust us, it happens every single time. If you have done your research and planning, and opened up the budgets sufficiently beforehand, take a deep breath or go for a walk when that happens. Stick to your plan and don't make any drastic changes based on the real-time sales; make adjustments for the second day as needed.” Alaima Zahra Head of Audit

Analyze Historical Data

Review Past Performance

Analyze your past Prime Day performance to identify what worked and what didn’t. What rocked? What flopped? Look at sales volume, conversion rates, and customer feedback to get the full picture.

Understand Consumer Behavior

Dive into the nitty-gritty of customer behavior data. Which products flew off the shelves? What promotions were crowd magnets? Use these insights to shape your winning strategy.

Benchmark Against Competitors

Examine competitor performance and strategies. Identify gaps and opportunities where you can outperform them.

If you want to learn more about the strategies we use to manage over $100 million in Advertising Spend on Amazon, check out our Amazon Advertising Academy here!

“Most brands hesitate to increase their budget leading to Prime Day since ad efficiency is low. However, based on Amazon’s Prime Day 2022 survey, 75% of shoppers are likely to purchase a product they’d discovered during the lead-up. In short, increasing budgets leading to Prime Day and using all ad types is a good strategy for the product you will be running discounts.” Umit Yuksel Senior Advertising Manager

Optimize Your Listings Ahead of Time

Enhance Product Listings

Make sure your product listings are in tip-top shape for maximum visibility and conversion. Use high-quality images, compelling descriptions, and spot-on keywords. 

Need help optimizing your listings? Our expert copywriters and graphic designers will turn them into visually stunning, high-converting showcases. 

Check out our Amazon Creative Services offerings.

A/B Testing

Mix it up with different versions of your product titles, descriptions, and images. See what clicks best with your audience.

Highlight Prime Day Deals

Show off those Prime Day deals loud and clear on your listings. Make it a no-brainer for shoppers to see the value they’re getting.

Build Effective Ad Campaigns

Budget Wisely

Allocate a sufficient budget for your Prime Day PPC campaigns. Consider running both Sponsored Products and Sponsored Brands ads to maximize reach.

Looking to audit your Amazon campaign structure? Be sure to read our comprehensive 2024 guide here.

Target Relevant Keywords

Use a mix of broad, phrase, and exact-match keywords to capture different types of search queries. Regularly review and adjust your bids to stay competitive.

Monitor and Adjust in Real-Time

Keep a close eye on your PPC campaigns throughout Prime Day. Be ready to make real-time adjustments based on performance metrics. For a more comprehensive PPC guide, check out this post.

Need an expert team to manage and optimize your campaigns across Amazon’s extensive ad network? Explore our DSP service here!


“Allow Amazon ads to spend not more than 25% of the average daily budget, using unspent budget amounts during the month of the tent pole event.” Haider Ali Advertising Team Leader

Offer Prime Day Deals and Promotions

Plan Lightning Deals and Coupons

Lightning Deals are your ticket to creating a sense of urgency. Plan these deals for your high-demand products to maximize visibility and sales. Offering coupons? They’re perfect for catching the eye of budget-savvy shoppers.

Offer Discounts and Bundle Deals

Simple discounts are great, but bundling products can add even more bang for the buck. Create irresistible bundle deals that encourage customers to buy more, boosting your average order value.

Highlight Deals in Product Listings and Ads

Make sure your Prime Day deals are front and center in your listings and ads. Use eye-catching visuals and clear, compelling language to grab shoppers’ attention.

Use Prime Exclusive Discounts to Attract Prime Members

Prime Exclusive Discounts are golden for attracting the most engaged Amazon shoppers. Highlight these deals to drive more traffic and conversions from eager Prime members.

Of course, setting these up could mean spending a lot of time in Seller Central. This can be a real pain for many businesses. So if you’re looking for a dedicated Account Management team, check out our Amazon management agency services here!

Understand Your Product (One-Time Purchase or Repeat Purchases) “Higher spend/lower margins could be acceptable for repeat purchases, considering the Customer's Lifetime Value. For one-time purchase products, a discount plus higher spend could result in unprofitable sales.” Faiz Raza Advertising Manager

Drive External Traffic to Your Listings

Promote on Social Media

Hype up your Prime Day deals on social media. Share sneak peeks, countdowns, and exclusive offers to drive traffic to your listings.

Email Marketing

Blast out targeted emails to your subscribers about your Prime Day deals. Personalize your messages to different segments to get them excited and engaged.

Collaborate with Influencers

Partner with influencers to amplify your reach. Influencer endorsements can drive significant traffic and conversions.


Leverage Amazon’s Marketing Tools

Use Amazon Posts to Engage With Customers

Amazon Posts lets you share social media-style content to engage with shoppers and boost product discovery. Post regularly to keep your audience in the loop about your latest deals and products.

Participate in Amazon Live to Showcase Products in Real-Time

Amazon Live is your stage to connect with shoppers via live-streamed videos. Showcase product features, answer questions, and boost visibility and conversions with this dynamic approach.

Utilize Stores and Brand Analytics for Deeper Insights

Amazon Stores give you a dedicated space to showcase your products and tell your brand story. Combine this with Brand Analytics to gain insights into customer behavior, keyword research and performance, and competitor strategies, helping you refine your marketing efforts.


Create a Post-Prime Day Plan

Analyze Sales Data and Performance Metrics

After Prime Day, dig into your sales data and performance metrics to evaluate your campaigns. Identify top-performing products, analyze traffic sources, and assess your ad strategies. These insights will be invaluable for refining future campaigns and improving overall sales performance.

Manage Returns and Customer Service Inquiries

Handle returns and customer inquiries promptly to maintain a positive shopping experience. Efficiently managing these issues helps keep your customers happy and loyal.

Request Reviews and Feedback from Customers

Follow up with customers to request reviews and feedback. Positive reviews boost your product rankings, while constructive feedback offers insights for improvement. Show your customers you value their opinions.

Plan for Future Promotions and Inventory Restocking

Use the data you have gathered from Prime Day to plan future promotions and inventory restocking. Anticipate demand for upcoming sales events and ensure you’re well-stocked. Strategize for seasonal trends and prepare marketing campaigns to keep your brand top-of-mind.

“Reduce bid for a few days after Prime Day since CVR is likely lower. Launch SD Remarketing campaigns post Prime Day, to make the most out of all the extra traffic you got.” Faiz Raza Advertising Manager

In a Nutshell…

Prime Day 2024 is your chance to shine and boost your sales. By optimizing your inventory, enhancing your listings, building effective ad campaigns, and promoting your deals, you can maximize your visibility and conversions.

Need personalized advice? Sign up for our free audit and let our experts help you fine-tune your Amazon advertising strategy for even greater success. 

Get Your Free Audit Now!

FAQ Section

How do I prepare my Amazon store?

Start by ensuring your inventory is well-stocked and your product listings are optimized with high-quality images, compelling descriptions, and relevant keywords. Use Amazon’s advertising tools to create targeted campaigns, and consider running promotions or discounts to attract shoppers. Ensure your store layout is user-friendly and highlights key deals prominently.

What are the best strategies to increase sales on Prime Day?

Utilize Amazon Ads to increase visibility, optimize your product listings with attractive visuals and descriptions, and offer competitive pricing and deals. Leverage social media and email marketing to drive traffic, and use Amazon Live to showcase your products in real time. Monitor performance metrics and be ready to adjust your strategy in real time.

How can I optimize my Amazon listings for Prime Day?

Enhance your listings with high-quality images, detailed and compelling product descriptions, and strategically chosen keywords. Highlight Prime Day deals and promotions prominently. Use A/B testing to find the most effective titles, descriptions, and images, and ensure your listings are mobile-friendly for ease of access.

What is the best way to manage inventory for Prime Day?

Analyze past sales data to forecast demand accurately and communicate early with suppliers to secure adequate stock levels. Monitor inventory closely during Prime Day to avoid stockouts. Consider using Amazon’s inventory management tools to streamline operations and ensure timely restocking.

How do Amazon PPC campaigns work?

Amazon PPC campaigns allow you to bid on keywords to display your ads in search results and product pages. For Prime Day, allocate a sufficient budget, target a mix of broad, phrase, and exact-match keywords, and monitor your campaigns closely. Adjust bids in real-time based on performance to maximize visibility and ROI.

What tools can help boost my sales on Prime Day?

Use Amazon Posts to engage customers looking for Amazon Prime Day deals with curated content, Amazon Live to showcase products in real-time, and Amazon Stores and Brand Analytics for deeper insights. The Customer Engagement Tool helps you send personalized messages to promote deals and foster loyalty. These tools enhance visibility and customer interaction.

How do I analyze my sales data after Prime Day?

Review key metrics such as sales volume, conversion rates, and traffic sources. Compare performance against previous Prime Days and other peak periods. Use these insights to identify successful strategies and areas for improvement. Tools like Brand Analytics can help you understand consumer behavior and refine future campaigns.

What are the benefits of using Amazon Live for Prime Day?

Amazon Live lets you connect with shoppers through live-streamed videos, demonstrating product features, and answering questions in real time. This interactive approach can significantly boost product visibility, engage customers directly, and increase conversion rates by creating a more dynamic and engaging shopping experience.

How do I handle customer service and returns after Prime Day?

Address returns and customer inquiries promptly to maintain a positive shopping experience. Efficiently handling these issues helps preserve customer satisfaction and loyalty. Use the feedback to improve products and customer service processes, ensuring long-term trust and repeat business.

How can I use social media to promote my Prime Day deals?

Utilize social media platforms to build hype around your Prime Day deals by sharing sneak peeks, countdowns, and exclusive offers. Engage with your audience through interactive posts and stories, and consider partnering with influencers to amplify your reach. Direct traffic from social media to your Amazon listings for increased conversions.

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