Amazon DSP agency services
DSP reaches shoppers on and off Amazon with display, video, audio and streaming TV. We run it as a separate service for brands that are already profitable on Sponsored ads.
Not ready to talk? Get an instant Amazon PPC audit
Click any item to jump.
Before we quote
Amazon DSP amplifies an advertising operation rather than repairing one. We run four gates before we quote it. Answer them here and get the same read we would give you on a call.
“Incrementum brought both strategic rigor and day-to-day executional support.
They’re a responsive, collaborative partner, and I genuinely value the partnership.
Their team consistently went above and beyond.”
They deliver steady, high-quality work every month without execution or communication slipping over time.
When a strategy isn’t working, they flag it immediately, take full ownership, and present a clear plan to fix it instead of making excuses.
Incrementum Digital’s 24/7 responsiveness is impressive. The team really cares about our account.
Incrementum Digital really cares about growing the accounts and takes a personal approach. Always on time and very diligent.
Verified client reviews on Clutch.
What we run
DSP buys audiences rather than intent. We build from your own detail page views and purchases, then layer Amazon audiences and third-party audiences where they earn their place.
We report DSP on its own metrics, not on borrowed Sponsored Products ones.
DataOwl pulls DSP, AMC, sales and advertising data into one place, including lifetime value.
The creative
Display creative has to work at thumbnail size and still say who you are. These are DSP banners we designed in-house, cut for every placement in the buy.
Creative is produced by the same team that runs the buy. See the full portfolio on our Amazon creative services page.
How it fits
Sponsored Products reaches shoppers who already searched. That is where cheap incremental volume lives, and it is why we do not recommend DSP while those campaigns are still capped by budget.
DSP reaches people who have not searched for you, on and off Amazon. It defends share against competitor retargeting and brings new-to-brand buyers in at the top of the funnel.
Amazon DSP is a separate service. Amazon Marketing Cloud and Sponsored TV can be part of ads-only management, where they fit the account. If you want one team on all of it, DSP sits alongside our Amazon advertising management.
Amazon advertising management · Amazon DSP for mid-market brands · The guide to Amazon Marketing Cloud
The anti-pitch
Most of the DSP budget we are asked to rescue was lost in one of five ways.
We would rather tell you to wait than take the budget.
Every review here is public on Trustpilot, left by brands we run Amazon advertising for.
Gary B
1 Review(s)
US
Incrementumdigital has been a great…
Incrementumdigital has been a great help in making my life much easier in many aspects, from creatives to help on listing and most of all my advertising. Aarib has been so helpful as well as being patient and always willing to help in anyway. Aarib is always sharing new ideas and strategies to help improve my business. Great fit for me and has helped grow our business.
Date of experience: 02/18/2025
Jennifer
1 Review(s)
AU
Here to Stay!
Incrementum Digital has completed many projects for me in the last 3.5 years and I have loved their work every time! They constantly exceed my expectations, with tweaks and adjustments never an issue. I recommend them to everyone! Amazon sellers, jump on board for sure, don't hesitate!
Date of experience: 10/17/2024
Foundry Brands
1 Review(s)
US
Great Amazon Ads partner
Incrementum has been a fantastic Amazon ads partner for us. They are on top of our spend, campaigns, keyword research, and competitor analyses. Our weekly calls with them are effective and they always bring great recommendations on whether to push or pull back on spend, what campaigns are working vs. not, and new advertising avenues to pursue. Jaun and Ij are a pleasure to work with!
Date of experience: 08/10/2023
Bryan Allen
2 Review(s)
US
Best Ad Agency in my 13 years of Amazon experience!
I have worked at Amazon in advertising and 3P marketplace roles, with the top sellers, as well as leading two brands on Amazon. I can say Incrementum is the top advertising agency I have used. They not only are able to manage to goals and deliverables they have far exceed in our first year.
Date of experience: 07/29/2024
FAQ
An Amazon DSP agency plans, buys and optimizes programmatic ads on Amazon’s demand-side platform, reaching shoppers on and off Amazon with display, video, audio and streaming TV. The work is audience building, lookback windows, audience negation and measurement. Incrementum Digital runs Amazon DSP as a separate service alongside Amazon advertising management.
Amazon offers a self-service option and a managed-service option. Self-service display campaigns have no minimum campaign spend and no management fees, and price on CPC and vCPM. Amazon’s managed service typically requires a minimum spend of $50,000, which can vary by country. An agency earns its place on audience strategy, negation and measurement, not on the buying alone.
An Amazon DSP management agency builds and refreshes audiences, sets lookback windows, negates audiences that are not converting, rotates creative across display, video, audio and streaming TV placements, and reports on DSP metrics rather than borrowed Sponsored Products ones. The recurring work is audience and measurement work, not just placing the buy.
Ask what job the DSP budget is being hired to do, how it will be measured, and over what horizon, then get the answer in writing before launch. Ask which metrics they report on, because DSP judged on Sponsored Products metrics will always look bad. Ask what would make them tell you not to run DSP at all. An agency that cannot answer that last one is selling inventory, not strategy.
Usually yes. Agencies that specialize in both Amazon advertising and DSP management can sequence the two correctly, because DSP should not scale while Sponsored campaigns are still capped by budget. Split across two agencies, nobody owns that call, and the DSP team has no reason to tell you the cheaper channel is not finished yet. At Incrementum Digital, DSP is a separate service that sits alongside Amazon advertising management, with Amazon Marketing Cloud and Sponsored TV inside ads-only management where they fit the account.
Amazon’s managed-service option typically requires a minimum spend of $50,000, and that figure varies by country. Self-service display has no minimum campaign spend and no management fees. Agency fees are separate, and Amazon does not publish agency fee structures.
Amazon DSP amplifies an advertising operation rather than repairing one. It is usually worth it for brands doing $5M to $50M on Amazon that are already consistently profitable on Sponsored ads, have enough detail page traffic to build retargeting pools, and can absorb slower payback. If Sponsored campaigns are still hitting budget caps, cheaper volume is still on the table and DSP can wait.
Often, and the first step is diagnosing which of five failures is in play: no defined job for the budget, judging results from inside the 14-day attribution window, scaling DSP while Sponsored campaigns are still budget-capped, driving cold traffic to listings that cannot convert it, or running DSP without the inventory to meet the demand. Most DSP budget we are asked to rescue was lost in one of those five ways.
Sponsored Products and Sponsored Brands buy intent, meaning shoppers who already searched. Amazon DSP buys audiences, including people who have never searched for your brand, and reaches them off Amazon as well as on it. Sponsored Display is now part of Amazon’s wider display ads offering, and existing Sponsored Display campaigns continue to run.
No. Amazon DSP is open to brand advertisers, ad agencies and tool providers, whether or not they sell on Amazon. Sponsored Products, by contrast, requires a professional seller, vendor, book vendor, KDP author or agency account.
Amazon groups DSP audiences into three types: Amazon audiences built from first-party buying, browsing and streaming signals; advertiser audiences built from your own inputs such as product relevance and remarketing; and third-party audiences. For most mid-market consumer brands the workhorse is advertiser audiences, built from your own detail page views and purchases.
On Amazon and across the open web, in display, video, audio and streaming TV placements. Amazon-owned inventory includes Prime Video, IMDb and Twitch, alongside third-party publishers.
On its own metrics: detail page views, add-to-cart, branded lift, halo ROAS, and the new-to-brand set, including new-to-brand purchases, percent of purchases new-to-brand and cost per new-to-brand purchase. Amazon applies a 14-day attribution window to new-to-brand metrics, so reports pulled inside that window understate performance.
Not in month one, if results means ROAS. The 14-day new-to-brand attribution window means early reports are incomplete, and DSP payback is slower than Sponsored Products by design. We agree the evaluation horizon in writing before launch so the first month is judged on the right thing.
Tell us where your Sponsored campaigns are today. We will tell you which of the four gates you pass, and which one you do not.
