Here's What the Video Covers
About The Video
In this comprehensive video, Liran Hirschkorn from Incrementum Digital outlines the detailed process of:
- Auditing a brand to identify growth opportunities
- Optimizations for scaling on Amazon
Four Main Areas
 brand |  campaign analysis |  growth opportunities |  content evaluation |
Market Understanding
Emphasizes the importance of understanding the market at a macro level before diving into specific campaigns. Using tools like Amazon’s Product Opportunity Explorer, the video showcases how to analyze search volume, conversion rates, and seasonal trends to gain insights into the niche market.
Niche Deep Dive
Provides a closer look at specific keywords, top players, and the competitive landscape within the niche, highlighting the importance of identifying key keywords for brand success.
Campaign Analysis
Compares brand performance with category averages and top performers, analyzing conversion rates, new-to-brand customers, and overall category metrics.
Market Trends
Utilizes third-party tools like Jungle Scout’s Cobalt to understand general market trends, year-over-year data, and estimated revenue, offering a broader view of the market dynamics.
Account Performance
Discusses the significance of ad sales, organic sales, and the impact of seasonality on performance. It also highlights the challenges of rising CPC rates and strategies for optimizing PPC campaigns.
Keyword And Ad Spend Analysis
Identifies high-performing keywords, optimizes ad spend across ad types, and adjusts strategies based on ACOS and conversion rates.
Product Analysis
Encourages a detailed review of each product’s performance, emphasizing the need to understand where ad spend is most effective and how to adjust tactics for individual products.
Best Practices and Growth Opportunities
Offers insights into optimizing campaigns by targeting specific keywords and match types more effectively. It also suggests budget management strategies to avoid missing out on potential orders due to budget constraints.
Content Optimization
Highlights the importance of improving listing content, using custom creatives effectively, and leveraging brand stories to enhance brand presence and customer engagement.
Summary
In this comprehensive video, Liran Hirschkorn from Incrementum Digital outlines the detailed process of:
- Auditing a brand to identify growth opportunities
- Optimizations for scaling on Amazon
Market Trends
Utilizes third-party tools like Jungle Scout’s Cobalt to understand general market trends, year-over-year data, and estimated revenue, offering a broader view of the market dynamics.
Campaign Analysis
Compares brand performance with category averages and top performers, analyzing conversion rates, new-to-brand customers, and overall category metrics.
four main areas
brand
performance
campaign
analysis
growth
opportunities
content
evaluation
Market Understanding
Emphasizes the importance of understanding the market at a macro level before diving into specific campaigns. Using tools like Amazon’s Product Opportunity Explorer, the video showcases how to analyze search volume, conversion rates, and seasonal trends to gain insights into the niche market.
Niche Deep Dive
Provides a closer look at specific keywords, top players, and the competitive landscape within the niche, highlighting the importance of identifying key keywords for brand success.
Account Performance
Discusses ad sales, organic sales, and seasonal impacts, addressing challenges like rising CPC rates and optimizing PPC campaigns.
Best Practices
Offers insights into optimizing campaigns by targeting specific keywords and match types more effectively. It also suggests budget management strategies to avoid missing out on potential orders due to budget constraints.
Keyword and Ad Spend
Identifies high-performing keywords, optimizes ad spend across ad types, and adjusts strategies based on ACOS and conversion rates.
Content Optimization
Highlights the importance of improving listing content, using custom creatives effectively, and leveraging brand stories to enhance brand presence and customer engagement.
WHO IS INCREMENTUM?
We are on a mission to transform the retail landscape for brands through deep partnerships, holistic strategies, and unparalleled retail insights.
Fast-Growing Agency
Incrementum Digital is among the fastest-growing agencies in the Amazon, recognized as an official Amazon Advertising Partner.
Expert Leadership
Our team brings extensive experience managing over $100 million USD and aiding 7, 8, and 9-figure brands in scaling on Amazon.
Advanced Methodologies
We specialize in identifying growth opportunities and implementing strategies to scale brands on Amazon and expand their reach beyond the platform.
Proven Track Record
Our agency has a proven track record of success in optimizing brands' Amazon presence and driving tangible results.
Our Team
Meet Our Diverse Team of Amazon Experts
“We’ve been there so we know what it takes to compete as a private label. Because of that experience, we also know how to PROTECT your brand from private labels.”
Your incrementum team will help you assess your position in the marketplace as well as the marketplace opportunity itself. With a dedicated Slack channel for you and your Incrementum team, we’re always on, always there for you, no matter what comes up.
Let Us Audit Your Amazing Ad Account For FREE!
Are you spending over $20,000 a month on Amazon ads?
If so, or if your brand is on the verge of hitting this milestone, you’re precisely who we’re looking for.
Our agency specializes in transforming high-spend Amazon ad accounts into efficiency powerhouses. Don’t miss out—click below now to secure your complimentary audit from our team of experts today.
The Brands We Work with Aren’t Just Clients - They’re Our Partners
Selom Agbitor
COO, Mad Rabbit Tattoo
Lisa Abel
Founder, Motivations Without Borders
Ryan Gnesin
CEO, Elevate brands
