Summary

In this comprehensive video, Liran Hirschkorn from Incrementum Digital outlines the detailed process of:

• Auditing a brand to identify growth opportunities
• Optimizations for scaling on Amazon

Market Trends

Utilizes third-party tools like Jungle Scout’s Cobalt to understand general market trends, year-over-year data, and estimated revenue, offering a broader view of the market dynamics.

Campaign Analysis

Compares brand performance with category averages and top performers, analyzing conversion rates, new-to-brand customers, and overall category metrics.

four main areas

Market Understanding

Emphasizes the importance of understanding the market at a macro level before diving into specific campaigns. Using tools like Amazon’s Product Opportunity Explorer, the video showcases how to analyze search volume, conversion rates, and seasonal trends to gain insights into the niche market.

Niche Deep Dive

Provides a closer look at specific keywords, top players, and the competitive landscape within the niche, highlighting the importance of identifying key keywords for brand success.

Account Performance

Discusses ad sales, organic sales, and seasonal impacts, addressing challenges like rising CPC rates and optimizing PPC campaigns.

Best Practices

Offers insights into optimizing campaigns by targeting specific keywords and match types more effectively. It also suggests budget management strategies to avoid missing out on potential orders due to budget constraints.

Keyword and Ad Spend

Identifies high-performing keywords, optimizes ad spend across ad types, and adjusts strategies based on ACOS and conversion rates.

Content Optimization

Highlights the importance of improving listing content, using custom creatives effectively, and leveraging brand stories to enhance brand presence and customer engagement.