During the pandemic lockdowns brought by COVID-19, Camp Galaxy received unprecedented traffic to its top- selling products in Amazon’s greeting card subcategory. At its highest point, the company’s monthly sales more than tripled, rising from a monthly pre-pandemic average of $29K to $93K in July 2020.
The company’s rapid success triggered offensive attacks from competing brands looking to outshine this rising star. Supported by large advertising budgets, Camp Galaxy began to notice signs of market share loss and decided to get ahead of it by bringing in a new advertising agency.
TOO MANY KW TARGETS
MISSING IMPORTANT KW TARGETS AwLTOGETHER
0 LONG TAIL KEYWORDS
Oversaturated Campaigns: Advertising campaigns were targeting too many keywords. In some cases, the campaigns were going after 200 keywords with no segmentation by match type.
Inefficient Keyword Targeting: Ad campaigns weren’t focused on category keywords at all despite listings being optimized to appear on high-traffic terms.
No Long-Tail Keywords: Campaign budgets were being wasted on keywords with low conversion rates and high cost-per-click thresholds, leaving lucrative long-tail keywords out completely.