The Client featured in this case study is a now leader in a camping and outdoor sub-category on Amazon, best known for their useful, simple-to-use, sustainable outdoor products.
They reached out to our team when sales had been declining for 3 months. After thorough assessment of the Client's Amazon presence, our team took action prioritizing three opportunities for growth, detailed below.
CAMPAIGN ACOS 50.5%
3 FAILED PRODUCT LAUNCHES
Cluttered, Unoptimized Campaigns: Thousands of live ad campaigns with poor content & lack of targeting limited brand visibility.
Chronic Stock Issues: Frequent out-of-stock products led customers to look elsewhere. Plummeted Rankings: Lack of SEO strategies and out-of-stock products stagnated sales and led to a dip in rankings.