28 – Humanizing Your Brand through Video with Allan Glanfield

Allan Glanfield was able to help tell a story and humanize a commodity product like medical cannabis stand out and connect by humanizing the brand with the power of video. He went on to create bellwetherx.com a video strategy and marketing company to help brands develop a strategy to emotionally connect with their audience. We discuss the power of video and how to use it in your business.

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