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Amazon Influencer Marketing Agency

Creator Connections Management

Get the creator network without the portal. We run setup, outreach and samples, then hand you the one thing Amazon will not: content and sales joined in a single report.

We’re an Amazon Advanced Partner managing over $500M in annual Amazon sales.

Rated 5 out of 5 stars on Trustpilot100+5-star reviews on Trustpilot

Not ready to talk? Take the 60-second fit check

Explore our Amazon services

Amazon advertisingAds only. Sponsored Products, Brands, Display and Sponsored TV. Amazon DSPProgrammatic display and video reaching shoppers off Amazon. Full brand managementOne team running your whole Amazon business, ads included. Seller operationsListings, catalog, inventory and account health. Creative servicesListing images, A+ content and video.
$500M+
in annual Amazon sales managed
500+
brands worked with
2018
founded in
Amazon Ads Advanced Partner
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Amazon Ads Partner Awards 2023, AMER Challenger Award finalist
Amazon Buy with Prime and Multi-Channel Fulfillment 2024 Partner Awards, Best Merchant Activation Award winner
Amazon Ads Partner Awards 2023, AMER Performance Award finalist

“Incrementum brought both strategic rigor and day-to-day executional support.

They’re a responsive, collaborative partner, and I genuinely value the partnership.

Their team consistently went above and beyond.”

Lucinda Holland Chief Operating Officer, Sacheu

They deliver steady, high-quality work every month without execution or communication slipping over time.

When a strategy isn’t working, they flag it immediately, take full ownership, and present a clear plan to fix it instead of making excuses.

Tom CawsonSales Director, Spotlight Oral Care

Incrementum Digital’s 24/7 responsiveness is impressive. The team really cares about our account.

Niv WellerFounder and CEO, A2Play USA

Incrementum Digital really cares about growing the accounts and takes a personal approach. Always on time and very diligent.

Jake TannenbaumFounder and CEO, Craftmix

Verified client reviews on Clutch.

What Amazon Creator Connections is

Amazon Creator Connections is a commission-based program that puts your products in front of Amazon creators and editorial publishers, who promote them and earn a share of every sale they drive.

Performance-based by design

You pay on tracked sales rather than on impressions, so nothing is spent on reach that does not convert.

You set the terms

Budget, commission rate and run window are yours. Creators see the offer and opt in on their side.

Reach across platforms

Creators post to Amazon storefronts, Instagram, TikTok and YouTube, and all of it routes back to trackable Amazon sales.

Publishers included

Major editorial titles draw from the same commission pool as individual creators, so coverage and creator content run side by side.

Who it works for

Creator Connections amplifies demand that already exists. It does not build awareness from nothing, and that single fact decides most of the outcome.

Strong fit

  • Proven organic traction on social, especially TikTok
  • Established sales velocity on Amazon in your category
  • A product that demonstrates well on camera
  • A catalog with room to expand, so one winning campaign can seed sister products

Weak fit

  • Pre-launch or unknown brands expecting creators to build awareness
  • Products with no visual hook and no social proof
  • Brands that need a hard spending cap they can pull back at any time

Should your brand run Creator Connections?

Five questions. It takes under a minute and we would rather you find out now than after a campaign you cannot cancel.

What it looks like at scale

One viral beauty brand ran Creator Connections across six product lines and crossed seven figures in tracked Amazon sales.

$1,027,185Tracked Amazon sales, all campaigns
6.3xBlended return on the flagship campaign
41,214Orders on the flagship campaign

Flagship campaign, April 2025 to January 2026. This brand was already viral on social before the program started, and that existing demand was the single biggest driver of the result. Performance varies by brand.

What we run for you

We run the program end to end, so the day to day sits with us rather than your team.

  1. 01

    Campaign setup

    Budget, commission rate, run window, product selection and campaign structure, built to start small and scale on evidence.

  2. 02

    Creator and publisher comms

    Inbound questions, outbound recruitment and a managed intake form that keeps creator details in one place.

  3. 03

    Sample coordination

    We organise seeding to approved creators from the same records, so samples reach the people actually producing content.

  4. 04

    Performance reporting

    We join the two reports Amazon leaves separate and deliver one view: creator, content, orders, sales, commission and return.

You keep product inventory and sample stock, the commission budget, and final approval on any rate or budget change.

Why the program needs an operator

Two things break when nobody is running this full time.

The portal is unstable

The Creator Connections back end signs itself out without warning, which breaks conversation threads and loses context in the middle of a creator exchange. We move creator communication into a managed form instead, so nothing depends on the portal staying logged in.

Reporting arrives in two halves

Amazon produces a content report showing what each creator published and a performance report showing what sold, and it does not join them. Linking content to sales is manual work that scales with creator count. That is work we take on.

What you commit to

Once a campaign is live, every setting moves in one direction only. We put this in front of you before launch, not after.

Budget
Can only go up. You cannot reduce it once the campaign is running.
Run time
Can only be extended. You cannot shorten the window.
Cancelling
Not possible. The campaign ends when the budget is spent or the window closes, and not before.

Whatever you set at launch is the floor of your commitment, which is exactly why we start conservative. A small campaign can always be scaled up. An oversized one cannot be pulled back.

How we start

A contained first campaign, sized so you learn how creators respond to your brand before committing further budget.

1

Run a contained test

We launch at a rate that attracts creators who have no prior reason to pick your brand, over a window long enough for content to actually publish.

2

Review what came back

We join content to sales so you can see which creators and publishers moved product, not just who posted.

3

Scale on evidence

Either extend the live campaign so new creators see runway left, or launch a fresh one when the window closes. Neither choice hurts performance.

Our Results Speak for Themselves

Every review here is public on Trustpilot. Read what brands say about how the team actually works day to day, and how long they have stuck with us.

GB

Gary B

1 Review(s)

US

Rated 5 out of 5
02/19/2025

Incrementumdigital has been a great…

Incrementumdigital has been a great help in making my life much easier in many aspects, from creatives to help on listing and most of all my advertising. Aarib has been so helpful as well as being patient and always willing to help in anyway. Aarib is always sharing new ideas and strategies to help improve my business. Great fit for me and has helped grow our business.

Date of experience: 02/18/2025

J

Jennifer

1 Review(s)

AU

Rated 5 out of 5
10/17/2024

Here to Stay!

Incrementum Digital has completed many projects for me in the last 3.5 years and I have loved their work every time! They constantly exceed my expectations, with tweaks and adjustments never an issue. I recommend them to everyone! Amazon sellers, jump on board for sure, don't hesitate!

Date of experience: 10/17/2024

FB

Foundry Brands

1 Review(s)

US

Rated 5 out of 5
08/11/2023

Great Amazon Ads partner

Incrementum has been a fantastic Amazon ads partner for us. They are on top of our spend, campaigns, keyword research, and competitor analyses. Our weekly calls with them are effective and they always bring great recommendations on whether to push or pull back on spend, what campaigns are working vs. not, and new advertising avenues to pursue. Jaun and Ij are a pleasure to work with!

Date of experience: 08/10/2023

BA

Bryan Allen

2 Review(s)

US

Rated 5 out of 5
08/01/2024

Best Ad Agency in my 13 years of Amazon experience!

I have worked at Amazon in advertising and 3P marketplace roles, with the top sellers, as well as leading two brands on Amazon. I can say Incrementum is the top advertising agency I have used. They not only are able to manage to goals and deliverables they have far exceed in our first year.

Date of experience: 07/29/2024

Read 100+ client reviews on Trustpilot

Frequently asked questions

Is Amazon Creator Connections an affiliate program?

Yes. Creator Connections Affiliate+ is the pay for performance side of the program, where creators and publishers earn a commission on the sales they drive. Brands pay commission on tracked sales only. There is no flat creator fee and no media spend inside the program.

What is the difference between Creator Connections Affiliate+ and Sponsored Content Requests?

Affiliate+ is commission based and open to the wider Amazon creator network. Sponsored Content Requests is invite only, pays each creator a flat fee per post, and licenses that content for use in Sponsored Brands ads. We manage Affiliate+ campaigns.

How much does Amazon Creator Connections cost?

Creator Connections is performance based. Inside the program you pay on tracked sales rather than on impressions, so budget follows results. Campaign scope and our management of it are quoted per brand, which we walk through on a call.

How is the commission rate decided?

We set it against how well known your brand and product already are. A product with strong existing awareness can attract the same creators at a lower rate, because creators expect the conversion rate to make up the difference. We recommend a starting rate once we have seen your catalogue.

How long should a first Creator Connections campaign run?

A month at minimum. Creators need time to see the campaign, request samples, produce content and publish it. A shorter window closes before the content cycle finishes.

Can we cancel or reduce a Creator Connections campaign?

No. Once a campaign is live you can only increase the budget or extend the run time. The campaign ends when the budget is spent or the window closes. This is why we start small and scale on evidence.

What kind of brand is a good fit for Creator Connections?

Brands with existing social traction and proven sales velocity. The program amplifies demand that already exists rather than building awareness from nothing. A brand with no social proof will see much thinner results from the same setup.

Do you handle creator communication and samples?

Yes. We move creator conversations out of the Amazon portal into a managed intake form, because the portal signs itself out and loses threads. We coordinate sample seeding from that form. You supply and ship the sample stock.

Why do brands use an agency to run Creator Connections?

The portal is unstable, and Amazon splits reporting into a content report and a performance report without joining them. Someone has to link each piece of content to its sales by hand. We run that work and deliver one combined view.

Book a call

Tell us what you sell and where your traction is coming from. We will tell you honestly whether Creator Connections is the right channel, or whether something else would serve you better.

LET’S DISCOVER WHAT’S POSSIBLE FOR YOUR BRAND

We’re here to listen and uncover opportunities tailored to your unique goals.
Fill out the form to get started, and you’ll walk away with real insights and actionable recommendations—whether we work together or not.

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