Walmart advertising agency
Incrementum Digital is a Walmart advertising agency running Sponsored Products, Sponsored Brands, Sponsored Videos and Walmart DSP. If you are looking for an agency to manage Amazon and Walmart advertising on one team, you are in the right place.
Not sure Walmart is right for you yet? Answer four questions and get our honest read.
What we run
Incrementum Digital runs every ad type Walmart Connect offers, from search placements to offsite programmatic, and watches the listing conditions that decide whether those ads serve at all.
The ad types
Cost-per-click ads in search results and on item pages. They only serve while the item is in stock, published on Walmart.com and winning the Buy Box, which is why we watch those three as closely as the bids.
Your logo and a set of products at the top of relevant search results. Requires registered brand owner status and Walmart Brand Portal onboarding, so not every seller is eligible.
A premium search placement that uses video instead of a static image. Same eligibility as Sponsored Brands.
Personalized placements across Walmart.com and the Walmart app, reaching shoppers who are not mid-search.
Offsite programmatic across display, video, audio and connected TV, built with The Trade Desk. It uses Walmart’s own shopping data and can tie a campaign back to an in-store purchase, which Amazon cannot match.
The work
How we work
Walmart is not right for every brand, and the honest answer is worth more to you than our invoice. So before we take a budget, we check three things.
Miss two of the three and you are not ready. You hear that from us before you spend, not after.
When a brand tells us Walmart did not work, it is usually the listing, not the bidding.
Walmart only runs your ad when the item is in stock and you are winning the Buy Box, the spot that owns the Add to cart button.
Lose it to a cheaper seller and your ads quietly stop showing, even though the campaign looks fine.
Fewer brands bid on Walmart than on Amazon, so a click costs less there right now.
Banking that as extra margin is the trap. The brands that grow put it straight back into listings, photos and content, and that is the call we help you make.
Walmart is not Amazon with a different logo. It is a separate account with separate rules, and an auction that only counts what shoppers do on Walmart.
Copied Amazon campaigns underperform for that reason. Yours gets built from scratch.
In October 2026 Walmart started letting approved AI shopping assistants buy on behalf of shoppers. Amazon has kept its shelf closed to them.
Nobody knows yet what that does to advertising. The brands already on Walmart will find out first, and we will tell you what we see.
Why Walmart
That gap is the opportunity: cheaper clicks and winnable category share, bought now rather than in three years when everyone else has arrived.
Walmart Connect is the advertising platform built on top of Walmart Marketplace. It is growing fast, and the number of brands competing for those placements is a fraction of what you are up against on Amazon.
What sells there
If none of that sounds like your catalog, Walmart will be a slow channel for you, and we will tell you so before you spend anything.
A globally recognized licensed toy brand came into a tentpole movie window with no live paid signal on either channel. We ran Amazon across five marketplaces and Walmart Connect on one launch calendar, with one team reading both.
Walmart spend tracked on-shelf availability rather than a fixed date. March ran a small harvest phase to find the terms that converted. April scaled onto exactly those terms as product landed, so the aggressive month was never the speculative one.
Want the longer version? Read Walmart Advertising for Amazon Sellers: 2026 Readiness Check.
Marketplace, advertising and category growth figures from Walmart’s results for the quarter ended 31 July 2026. Buy Box and unpublishing thresholds from Walmart Marketplace pricing rules. Campaign figures from our own Walmart Connect account data.
Fit check
Four questions, about a minute. You get the same read we would give you on a call, including the cases where we would tell you to wait.
Proof
Every review here is public on Trustpilot, left by brands we run marketplace advertising for.
On our Walmart work
So far the best team I have for our Amazon and Walmart marketing. [They] are super helpful when providing detailed insights, strategic ideas, they are very analytical, and make sure to push metrics need to make the account profitable. I appreciate having them part of our operations.
They are on top of our spend, campaigns, keyword research, and competitor analyses. Our weekly calls with them are effective and they always bring great recommendations on whether to push or pull back on spend.
Incrementum Digital has completed many projects for me in the last 3.5 years and I have loved their work every time! They constantly exceed my expectations, with tweaks and adjustments never an issue.
I have worked at Amazon in advertising and 3P marketplace roles, with the top sellers, as well as leading two brands on Amazon. I can say Incrementum is the top advertising agency I have used.
FAQ
A Walmart advertising agency plans, launches and optimizes campaigns inside Walmart Connect, the retail media platform for Walmart.com. The work covers Sponsored Products, Sponsored Brands, Sponsored Videos, onsite display and Walmart DSP, plus the keyword, bid and catalog work underneath them. Incrementum Digital runs Walmart advertising as its own service alongside Amazon advertising management.
Walmart advertising optimization is the ongoing work of improving what a Walmart Connect campaign returns: search term harvesting, negative keywords, bid and placement adjustments, budget reallocation between campaigns, and creative rotation. On Walmart it also means fixing the catalog underneath the ads, because an item has to be in stock and winning the Buy Box before a Sponsored Products ad is eligible to serve at all.
Ask three things. Which Walmart ad types they actually run, because many agencies run Sponsored Products only and call it Walmart. How they handle the catalog work, since Walmart ads stop serving the moment an item loses the Buy Box or goes out of stock. And what they would tell you not to spend on. An agency that cannot name a reason to wait is selling hours rather than strategy.
Usually yes. If you are looking for an agency to manage Amazon and Walmart advertising, one team can sequence the two instead of running them as separate programs on separate calendars. The platforms share mechanics but not settings, so a team that knows both will avoid copying an Amazon campaign structure onto Walmart, which is the most common way Walmart budget gets wasted.
There is no single best agency, because fit depends on catalog size, fulfilment method and whether Walmart is a test or a committed channel. The useful filter is whether the agency treats Walmart as its own channel with its own targets, or as an Amazon add-on. Incrementum Digital is a verified Walmart Marketplace agency partner and runs Walmart as a standalone service.
Walmart Connect groups its seller solutions into Sponsored Search, onsite display, and Brand Shop and Shelf. Sponsored Search covers Sponsored Products, Sponsored Brands and Sponsored Videos, all sold on a cost per click basis. Onsite display places personalized ads across Walmart.com and the Walmart app. Walmart DSP handles offsite programmatic buying.
Sponsored Products promote a single item in search results and on item pages, and Walmart requires that item to be in stock, published on Walmart.com and winning the Buy Box. Sponsored Brands place a brand logo and several products at the top of relevant search results. Sponsored Brands requires brand owner status, registration with the USPTO and onboarding to the Walmart Brand Portal, so it is not open to every seller.
Sponsored Videos are a premium search placement that uses video creative in place of a static image. They are sold on a cost per click basis, the same as Sponsored Products and Sponsored Brands. Eligibility matches Sponsored Brands, so the seller has to be a registered brand owner onboarded to the Walmart Brand Portal.
Walmart DSP is the Walmart Connect demand side platform, launched in 2021 and built with The Trade Desk. It buys display, streaming video, mobile, audio and connected TV inventory offsite, using Walmart first party shopping data and tying results back to online and in store transactions. Walmart DSP advertising agencies earn their place on audience strategy and measurement rather than on placing the buy.
Both buy audiences offsite rather than intent onsite. The difference is the data underneath. Walmart DSP is built on Walmart first party signals from Walmart.com, the Walmart app and roughly 4,700 stores, so a campaign can be connected back to an in store transaction. Amazon DSP has no comparable physical store footprint to measure against.
Walmart does not publish a minimum for Sponsored Search. Walmart Marketplace states there are no setup or monthly fees, that sellers set their own budget, and that you pay only when a shopper clicks. Walmart DSP is sold through Walmart Connect and its minimums are not published, so they have to be confirmed with Walmart or a partner. Agency fees are separate from media spend.
For Sponsored Products, yes. Walmart requires the item to be in stock, published on Walmart.com and winning the Buy Box before the ad is eligible to serve. This is why a Walmart campaign can look like it is underspending when the real problem is a pricing, offer or stock issue on the listing rather than the bid.
It depends on category and readiness. Walmart is a second marketplace with less advertiser density in many categories, which can make early impressions cheaper. It is not a fix for a struggling Amazon business. If the Amazon program is still capped by budget, the cheaper volume is still on Amazon and Walmart can wait.
Often. The first step is working out whether the problem is the campaign or the catalog. Items losing the Buy Box, going out of stock or carrying thin content will throttle an otherwise well built campaign. After that comes structure: search term harvesting, negative keywords, bid and placement work, and separating branded from non branded spend so each is judged on its own.
The Walmart Connect Partner Network is the Walmart community of agencies and technology providers that support advertisers across campaign management, insights and reporting, creative, retail operations and offsite media. Advertisers can browse the partner directory and contact a partner directly. Incrementum Digital is a verified Walmart Marketplace agency partner.
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