Building a Nonalcoholic Beverage Brand with Creativity and Purpose

In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of opens in a new windowThe Free Spirits Company. We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and the critical impact of hiring for company culture. From discussing distribution strategies to the concept of creativity in problem-solving, Milan takes us on a journey through the growth of Free Spirits and the lessons learned along the way.

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