Overview
A supplement brand faced significant advertising challenges in a market dominated by well-established competitors. Aiming to grow sales, the brand struggled with a low conversion rate, inefficient ad spend, underutilized Sponsored Display ads, and fluctuating TACOS, impacting visibility and sales.
The Challenge
The primary goal was to increase sales from $70K to $200K within 45 days. Additionally, they aimed to enhance listing conversion rates, improve organic rankings, offers, and reviews, and maintain a TACOS below 25%. These objectives aimed to address the challenges and ensure sustainable growth in a competitive market.
The conversion rate was 19.3%, much lower than the niche median of 29.5%, indicating issues with pricing and review star ratings. Sponsored brand targeting was inefficient, contributing only 17% of total ad sales despite accounting for 30% of ad spend. The brand’s top product appeared for only 7% of keywords on page 1, highlighting a need for better keyword targeting and improved listing optimization.
