+283% Revenue Growth: The Full-Funnel Fix That Transformed Scentify

Overview

Scentify makes air freshener sprays, essential oil blends, and aromatherapy diffusers designed to elevate everyday spaces. Their product lineup includes 25 SKUs and features premium oil diffusers that work exclusively with their own oils, which gives them a unique edge in a crowded market.

Before teaming up with Incrementum, Scentify was already selling on Amazon but wasn’t taking full advantage of the platform. They had just two auto campaigns running and relied mostly on their website for sales. In a space filled with cheaper, better-reviewed competitors, they struggled to stand out or grow at the pace they wanted.

That’s where we came in. Our job was to help Scentify go beyond the basics by building a real advertising strategy that would boost visibility, increase sales, and put them in a stronger position to compete.

The Challenge

Scentify wanted to scale its Amazon channel and boost brand awareness in a competitive category. However, the brand faced several key challenges:

  • Minimal campaign structure, with only two auto campaigns running at the time of onboarding
  • Limited visibility and low sessions, which made it difficult to attract new customers and drive volume
  • Lack of internal expertise, including no strategic approach to keyword targeting, budget management, or ad diversification
  • High competition from lower-priced, highly rated brands across both essential oils and diffuser categories
  • Resource gaps, such as no access to advanced tools or reporting for PPC optimization

These roadblocks made it tough for Scentify to fully capitalize on its product potential and compete effectively on Amazon.

The Approach

CAMPAIGN STRUCTURE OVERHAUL

We started with a “Clean the House” strategy: added negatives, harvested strong search terms, and built a full-funnel structure using Sponsored Products, Brands, and Display.

EFFICIENCY AND BUDGET CONTROL

We then applied dayparting and shifted budget to top performers. Launched low-bid, catch-all campaigns to drive conversions at lower CPCs.

KEYWORD EXPANSION AND TARGETING

We expanded keyword coverage through ongoing harvesting and segmentation. Included slow movers to broaden reach across the catalog.

DATA-DRIVEN OPTIMIZATION

We leveraged tools like DataDive, RankRadar, and Scale Insights to guide real-time adjustments, improve keyword rank, and optimize performance.

Our Results

Revenue Growth: +283% YoY ($478.5K → $1.83M)

Ad Sales: +688% ($124K → $975.8K)

Ad Spend: +1,334% ($17.6K → $242K), while staying under 20% TACoS

Organic Sales Growth: +142% ($354.6K → $859.5K)

Sessions: Increased from ~15K to 45K–50K/month

Daily Sales: Increased from $2,500/day → $8,400–$8,500/day