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Walmart SEO Essentials: 10 Proven Strategies for Sellers

July 7, 2023
Incrementum Digital
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Walmart SEO Essentials: 10 Proven Strategies for Sellers

Reading Time: 4 minutes

In the ever-expanding world of ecommerce, standing out among the competition is crucial for success. When it comes to selling products online, Walmart.com is a dominant player that attracts millions of customers every day, and it is second only to Amazon.

To ensure your products are visible to potential buyers, understanding and implementing effective search engine optimization (SEO) strategies is vital. In this blog post, we will provide you with ten tips to enhance your search rankings on Walmart.com, thereby increasing your chances of reaching a wider audience and boosting sales.


  1. Have a Solid Keyword Research Strategy

Keyword research forms the foundation of any successful SEO campaign, and Walmart.com is no exception. These keywords should be organically incorporated into your product titles, descriptions, and bullet points to improve your product’s visibility in search results.

Begin by identifying the most relevant and high-demand keywords related to your product. Utilize keyword research tools (like Helium10) and analyze popular search terms on Walmart.com to determine which keywords resonate with your target audience. Note that the keywords with high search volume on Walmart.com are oftentimes different from those on Amazon, so it’s always valuable to conduct thorough research.


  1. Optimize Product Titles 

Crafting compelling and informative product titles is crucial for attracting both search engines and potential customers. Include relevant keywords at the beginning of your titles to enhance their visibility. Maintain a balance between incorporating keywords and making the title engaging and easy to read.

Pay attention to length – generally, your Walmart titles should be within 50-75 characters, as going over this may affect your Quality Score. Similarly, avoid keyword stuffing, which can negatively impact your search rankings and drive away potential customers.


  1. Create Detailed Product Descriptions 

Walmart.com rewards informative and well-crafted product descriptions. Optimize your descriptions by including relevant keywords while providing detailed information about your product’s features, benefits, and specifications.

Focus on writing unique and engaging descriptions that differentiate your product from competitors. You should also use formatting like headers and subheadings to break up the content, making it easier for shoppers to read and understand.


  1. Utilize High-Quality Product Images

High-quality product images not only enhance the shopping experience but also contribute to improved search rankings. Invest in professional product photography that showcases your products from different angles and highlights their key features.

It’s also important to optimize your images by compressing them to reduce file size without compromising quality. Additionally, ensure each image has descriptive file names and alt tags that include relevant keywords.


  1. Pay Attention to Customer Reviews and Ratings

Customer reviews and ratings play a vital role in driving sales and improving search rankings. Encourage satisfied customers to leave reviews and ratings for your products on Walmart.com. Positive reviews not only instill confidence in potential buyers but also contribute to improved search visibility. Engage with customers and respond to their reviews to build trust and enhance the overall shopping experience.

Another important thing to remember is that customer reviews play a direct role in determining your Quality Score. It also greatly affects Click Through Rate, which is yet another big indicator for the algorithm. Having solid reviews will affect many different aspects of your listing’s success.


  1. Optimize Pricing and Offer Competitive Deals

Price is a significant factor influencing consumers’ purchase decisions. Regularly monitor your competitors’ pricing strategies and ensure your prices remain competitive. Offer discounts, special promotions, or bundle deals to attract customers and entice them to choose your products over others. Walmart.com’s algorithm considers pricing competitiveness, and offering attractive deals can positively impact your search rankings.


  1. Categorize Products Accurately

Categorizing your products correctly is essential for better search rankings. Ensure your products are placed in relevant categories and subcategories to improve their visibility when customers browse or search within specific categories. Conduct thorough research to understand the category structure on Walmart.com and select the most appropriate category for your product listings.

Walmart often places products in the wrong categories, so when you initially create your listings, it’s important to check that they’re in the right place. It may be as simple as placing your dog collar listing in the Animal Other category rather than the Animal Accessories category, for instance. It helps to familiarize yourself with the complete list of categories first.


  1. Fill Out Attribute Fields

Each listing has a set of backend content attributes to be filled out, which are determined by the category it’s placed in. Don’t underestimate these attributes! They directly affect SEO and help customers discover your product. A lot of them may be optional, but we recommend filling out as much of them as you can.

Utilize this feature wisely to make sure that the algorithm has a thorough understanding of what you sell. However, avoid keyword stuffing or using irrelevant terms, as this can harm your rankings.


  1. Monitor and Optimize Performance

Regularly monitor the performance of your product listings and make necessary adjustments. Pay attention to key metrics such as click-through rates (CTR), conversion rates, and sales. Analyze customer search terms and adjust your keywords accordingly. Experiment with different optimization strategies, track their impact, and fine-tune your approach to continually improve your search rankings.


  1. Leverage Advertising Opportunities

In addition to organic optimization, Walmart.com offers various advertising opportunities to boost your search rankings. Explore sponsored product ads and display advertising options to increase the visibility of your products on relevant search results pages and category pages. Use these advertising tools strategically to complement your organic SEO efforts and drive more targeted traffic to your listings.



Navigating Walmart.com’s SEO landscape is essential for sellers looking to maximize their product visibility and drive sales. By following these ten tips, you can optimize your product listings, improve search rankings, and ultimately attract more customers.

Remember to conduct thorough keyword research, optimize titles and descriptions, utilize high-quality images, encourage customer reviews, and pay attention to backend keywords. Stay vigilant, monitor performance, and make necessary adjustments to ensure your SEO efforts continue to yield positive results.

By combining organic optimization with strategic advertising opportunities, you can position your products effectively on Walmart.com, reaching a wider audience and achieving the results you want. Getting help from the experts is also an option if you want to give yourself the best chances of success, and that’s where we come in.


SellCord is a Walmart approved partner agency exclusively focused on launching and managing brands on Walmart.com. We work with hundreds of brands across all categories. As a team of experienced sellers ourselves, we gained a deep understanding of what works best on the marketplace, and work with brands to help them replicate that same success.

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