Shopify vs. Amazon: The Battle for E-Commerce Dominance

Shopify vs Amazon. A quick case for why I would launch on #Amazon first.

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Trust: Amazon has millions of customers worldwide. You can leverage this trust rather than starting from scratch.

FBA: Let Amazon handle the logistics for you, allowing you to focus on product development and marketing.

Customer Acquisition: Amazon’s customer base gives you access to a ready audience. With the right product and effective use of Amazon’s advertising platform, you can hit the ground running.

Product Reviews: The review system on Amazon provides social proof and credibility. Use Amazon Vine to kickstart reviews.

Ease of Setup: With Amazon, you can start selling quicker. Find a product, create a listing, and send your inventory to Amazon’s warehouse.

Amazon’s structure can significantly simplify the process of launching. While the platform has fees and rules, and dealing with Amazon can be a nightmare at times, the infrastructure and benefits it provides can far outweigh the costs.

While Amazon gives you speed, convenience, and audience, #shopify gives you more control. You handle brand building – you control your website’s aesthetics & customer service. You manage customer relationships – perfect for email marketing. Greater control over SEO & marketing.

On Shopify you get a high degree of customization – product pages, checkout process, sales funnels. And oh, no commission to Amazon.

So where would you launch first? Shopify or Amazon?

Learn How to Make Listings That Convert in 2025!

Read our step-by-step guide on how to optimize your listings using Rufus AI insights. Sign up for our newsletter and get your copy for free!

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